CJP Studio includes the following features in every project we build:

• Custom built site to fit your needs
• Custom graphics
• CSS style sheets
• Search Engine Optimization
• Scalable pages and infrastructure

• Local business working for local businesses gives our clients a personal approach to developing their online presence.

• Interview and evaluation of your business helps us build your web site to fit your needs.

• Custom graphics tailored to fit your business can bring a fresh look or a completely new image.

• Using CSS gives your site many advantages including:

o Accessibility
o Usability
o Quicker content changes
o Easier design changes
o Faster download times
o Stability over many platforms and browsers.

• Search Engine Optimization (SEO) is incorporated into every site we build. This includes appropriate titles, descriptions, keywords, heading tags, and relative content.

• Every site is designed to be scaleable so that when your business grows, your web site can grow with you.

• Global audience gives your business the potential to reach customers around the world.

• Cost effective marketing for news, updates, sales, and promotions.

Have you ever wondered how people get a number one ranking on the search engines? Is it because they are special? Is it because they know the Internet gurus? Is it because they have paid to become number one or is it more likely because they constantly update the content on their web site?

Content is king. The search engines employ ‘spiders’ that ‘crawl’ and index the many millions of web pages out there. They are looking for new and ‘fresh’ content. Why? It’s in the best interest of the search engines to always look for new content because their advertisers and people who wish to advertise with that search engine want to know what interests people so they can target that interest.

Advertisers will not pay for content that is stale or not updated because yesterday’s news is the reason for today’s business failure.

As a web site business owner this can be succinctly summarized:

* New content = new visitors
* New visitors = better chance of sales
* Better chance of sales results from better and new content

This method is not magic. Since it is in the best interest of the search engine’s spiders to always be on the lookout for fresh and new content and if your web site is producing fresh and new content (at least once a week) the ‘spiders’ will continue to ‘crawl’ and index your web site

Think of this as a reward. The search engines are rewarding you for posting information that may be useful. The more useful the information becomes, the more you will be linked and your rankings will increase. Because your web site and its’ information is useful, more advertisers are attracted to the search engines and they make money from the advertising revenue.

As a web site owner, it is essential to your success that your content is updated frequently and that the content is useful to others. By following this simple recipe, you will gain stronger SEO rankings and in the end, gain new customers.

Once you build a web site and upload it to the web, you then have to submit that web site to the various search engines in order for anyone to find it when they are conducting a search. You may also know the importance of Meta Tags in order for those search engines to be able to list your site so that it does come up in a search.

Search engine optimization or SEO involves the placement of a sequence of keywords that are part of the text on your web site They are placed within the web site to meet a certain density requirement, usually 1.5%-3% depending on the needs of the web site owner.

The same key phrases may be rearranged in different ways or spelled differently within the text on your page in order to allow for more keyword optimization within your site. In some cases, commonly spelled words may be deliberately misspelled in order to allow for the proper optimization so as to reflect the different ways that a web surfer may spell those keywords when conducting a search.

The purpose of the keyword placement and density is to give your web site the highest placement possible with the search engines, especially the most commonly used, Google. Placing your web site high within the search engines means that when someone does a keyword search based on terms that are on your web site, you increase the chances that your page will come back as one of the first results.

Keep in mind that when people are searching, they only read a certain number of pages within the results, so the sooner your page shows in those results, the better than chances are that someone will actually click on the link that will lead to your page.

Unless you are completely familiar with the process of search engine optimization, you may want to hire an SEO expert to take care of this for you to ensure that your site obtains the highest ranking possible.